Class Archive

The Economies of Blogging for Small Business

This class will introduce students to blogging and micro-blogging. You’ll learn about various types of blogs and reasons to blog. Small business owners will benefit by learning how to structure blog posts for multiple social networks and websites. You’ll learn about the various blogging platforms and how to use them. You’ll learn how to address your target audience, what to say and what not to say to effectively promote your brand, products and services.

Specific techniques will be introduced to help small business owners market their products and services online. You’ll learn how blogging fits into an overall online and traditional marketing strategy.

All students will learn the basic knowledge, skills and abilities required for success online in today’s global economy.

Additional Topics to be Covered

Blogging vs. Micro-Blogging – When to use each.
Examples of successful blog posts.
A review of the top ten blogs
How to address valuable attention metrics and attract new business
Copy writing strategies for search engine optimization.
Hosted vs. self hosted platforms.
Why Google loves blogs!

Who Should Attend

Small business owners, aspiring and practicing online marketers, writers, non-profits, individuals seeking to become thought leaders in the community and any group trying to get their ideas out onto the web will all benefit. Educators, students and professional marketers will be given new insights into new techniques and web service platforms